When I’m out speaking about marketing, especially millennial marketing, I often get asked the question “Who is doing it right?” For a long while there, I would answer by telling people to look outside of the wine industry.
Everyone Loves A Montage
Well readers, it’s been a while. A long while. Aaaaaaaaaaaaand we’re back. I’d love to say that I’ve been off relaxing or recharging or whatever important thing people say they’re doing here in LA when they really just sit around all day drinking by the pool.
Speaking Publicly: Wine Bloggers Conference Millennials and Wine Panel
For those folks who are heading to the Wine Bloggers’ Conference this year in Virginia, swing by the Millennials and Wine panel on Friday for some honest education on this “hot topic.” I’ll be speaking on the panel, led by Joe Roberts of 1WineDude, along with Pia Mara Finkell and Hunter Smith.
Wine Industry: Please Try Harder
I thought long and hard before I put up my last post. It’s a little harsh (surprise) – but it’s honest. And it’s important for me to support that POV with some more information. Typed information.
Dear Wine Industry: Put Your Back Into It.
Another tough love letter to the wine industry. I’m tough on you because I know you can do better.
Wine Focusing on Millennials: The Beast Awakens
A very interesting article came out this month on millennials and wine. It came out on my birthday, in fact, and I do consider it a bit of a gift. I think this signals an important time in the wine industry and wanted to share it on the blog.
Here’s Your Sense Of Entitlement
Welcome to my world. I’m not going to lie – overall it’s pretty awesome. It’s fun, weird, creative, but also at times incredibly annoying. For example, do you want to know what I hear ALL DAY LONG? No? Well, I’m going to tell you anyway.
Dear Wine Industry: Thought You Should Know
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New: Short Presentation on US Millennials & Wine
Aaand it’s been a whole month since I last posted – shame on me. Things have been fast and furious in the world of Millennier including international jet-setting and a speaking engagement in February for UBIFRANCE and the French Trade Commission for the French Wine Connection 2011 in Los Angeles.
Unified Wine & Grape Symposium: Apparently Millennials Are Now A Big Deal!
Back from the Unified panel on millennials! I learned so much from the feedback that I received – I’m certainly looking forward to doing this again. My fellow panel members Adam Beaugh and Meagan Callahan (both millennials) and I have been getting several requests for the presentation. Here’s the deal.