Comments on: MIND THE GAP: "Phase 2" Proves Elusive For Wine Industry & Millennials http://millennier.com/2010/01/08/mind-the-gap-millennials-wine/ Leah Hennessy's colorful exploration of the connection between the millennial generation and wine. Fri, 27 Apr 2012 20:21:25 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Krystin Sample http://millennier.com/2010/01/08/mind-the-gap-millennials-wine/comment-page-1/#comment-1848 Krystin Sample Sat, 02 Jul 2011 20:29:33 +0000 http://millennier.wordpress.com/?p=260#comment-1848 I totally agree with your point. I am glad that you wrote this piece, at least someone knows what they are talking about. This is very rare these days. I totally agree with your point. I am glad that you wrote this piece, at least someone knows what they are talking about. This is very rare these days.

]]> By: Galen Struwe http://millennier.com/2010/01/08/mind-the-gap-millennials-wine/comment-page-1/#comment-100 Galen Struwe Fri, 29 Jan 2010 02:55:49 +0000 http://millennier.wordpress.com/?p=260#comment-100 This is really good Leah and it's so true. The simplicity of what we are doing is too often overlooked. We market alcohol to young people! Pure and simple. It ain't rocket science. We used a borrowed expression once on our Sacre Bleu Facebook page that said "if I tell my Facebook friends about your brand it's not because I like your brand, but rather because I like my friends." I still go back and read it now and then. This post took me back to it. This is really good Leah and it’s so true. The simplicity of what we are doing is too often overlooked. We market alcohol to young people! Pure and simple. It ain’t rocket science. We used a borrowed expression once on our Sacre Bleu Facebook page that said “if I tell my Facebook friends about your brand it’s not because I like your brand, but rather because I like my friends.” I still go back and read it now and then. This post took me back to it.

]]> By: MIND THE AGE GAP: "Phase 2" Proves Elusive for Wine Industry & Millennials http://millennier.com/2010/01/08/mind-the-gap-millennials-wine/comment-page-1/#comment-99 MIND THE AGE GAP: "Phase 2" Proves Elusive for Wine Industry & Millennials Fri, 15 Jan 2010 08:10:53 +0000 http://millennier.wordpress.com/?p=260#comment-99 [...] In the mid 1970’s, when US wine became an international contender on the wine scene, both wine producers and wine drinkers embraced their (well-deserved) status with evangelical enthusiasm. And as evangelicals do, they sought to prove that Americans could be just as knowledgeable, critical, and refined in taste as their European counterparts. And though I was not around for this incredible time, I believe this image and attitude is exactly what the US wine industry needed… [continue reading post>>>] [...] [...] In the mid 1970’s, when US wine became an international contender on the wine scene, both wine producers and wine drinkers embraced their (well-deserved) status with evangelical enthusiasm. And as evangelicals do, they sought to prove that Americans could be just as knowledgeable, critical, and refined in taste as their European counterparts. And though I was not around for this incredible time, I believe this image and attitude is exactly what the US wine industry needed… [continue reading post>>>] [...]

]]> By: Mike Weber http://millennier.com/2010/01/08/mind-the-gap-millennials-wine/comment-page-1/#comment-98 Mike Weber Wed, 13 Jan 2010 21:59:38 +0000 http://millennier.wordpress.com/?p=260#comment-98 Millennials are into giving back and is the reason we're seeing companies such as TOMS Shoes come into existence and "kill it" as socially conscious businesses. One wine company that is reaching millennials along with the larger wine + charity demographic is ONEHOPE Wine. 50% of profits go to partner charities paired with each variety. [www.onehopewine.com] Millennials are into giving back and is the reason we’re seeing companies such as TOMS Shoes come into existence and “kill it” as socially conscious businesses.

One wine company that is reaching millennials along with the larger wine + charity demographic is ONEHOPE Wine. 50% of profits go to partner charities paired with each variety.

[www.onehopewine.com]

]]> By: Ryan O'Connell http://millennier.com/2010/01/08/mind-the-gap-millennials-wine/comment-page-1/#comment-97 Ryan O'Connell Sat, 09 Jan 2010 19:50:32 +0000 http://millennier.wordpress.com/?p=260#comment-97 Haha, I like the visual aids. Haha, I like the visual aids.

]]> By: Bobby Cintolo http://millennier.com/2010/01/08/mind-the-gap-millennials-wine/comment-page-1/#comment-96 Bobby Cintolo Fri, 08 Jan 2010 18:20:13 +0000 http://millennier.wordpress.com/?p=260#comment-96 Another great post Leah. I have preaching this to a couple of my clients and I am glad there are others sharing my opinions. Thanks. Another great post Leah. I have preaching this to a couple of my clients and I am glad there are others sharing my opinions. Thanks.

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