Comments on: And This Is How You Do Creative Branding: Featuring Gary Numan and Cars

By: Leah Hennessy

Leah Hennessy — Tue, 11 Jan 2011 21:14:00 +0000

Haha – thanks Rose! I’ve decided that rants are only allowed if they are also motivational. We’ll see if that sticks…

Hope to see you at Unified!

By: Rose

Rose — Tue, 11 Jan 2011 20:29:15 +0000

I didn’t know who Gary Numan was AND I still found your rant motivational! Glad I found you…maybe I can see you at Unified. Thanks!

By: Old Spice New World – How Wineries Can Clean Up | Drink Nectar

Old Spice New World – How Wineries Can Clean Up | Drink Nectar — Thu, 29 Jul 2010 12:02:18 +0000

[...] Hennessy of Millennier.com (wine for millennials) wraps it up nicely in her latest post, “Go be creative and awesome. If [...]

By: ryan

ryan — Wed, 28 Jul 2010 12:08:06 +0000

well done.

By: Brian Wing

Brian Wing — Tue, 27 Jul 2010 21:52:13 +0000

Yep, if that was wine, instead of a car battery, I’d be drinking it right now. Battery acid, just doesn’t taste that good…

Point well taken too

Cheers
Brian
norcalwingman

By: Russell Heistuman

Russell Heistuman — Tue, 27 Jul 2010 21:41:57 +0000

Of course, just throwing up a UB40 Red Red Wine backed concept probably won’t meet that creative requirement, but the gauntlet has been thrown. Maybe a take on Westley and Vizzini’s Battle of Wits would be a fun place to kick start some ideas…hmm, Shawn Wallace as a spokesman…inconceivable!

By: Leah Hennessy

Leah Hennessy — Tue, 27 Jul 2010 20:46:45 +0000

Thanks Mike! I really like your post and I hope that folks reading this check it out.

By: Leah Hennessy

Leah Hennessy — Tue, 27 Jul 2010 20:44:49 +0000

Jefe – first I must tell you that I am obsessed with The Spaniard. ob. sessed. Anyone who names their wine after Inigo Montoya is my new best friend.

The interesting thing about my experience with your wine/your comment is that I DID taste it at the Mutineer party in LA this Spring. (Though nobody told me about the princess bride reference.) I was a big fan of the wine itself, as I’m a sucker for well-made Spanish varieties – but you know what? I was a fan of a bunch of wines that night. This is why I remember the wine:
-the label was beautiful and I took a pic.
-when I imported my photos I saw The Spaniard and decided to further check it out.
-I read the Spaniard story on your site.
-hearts.

So yes – wine must be poured at some point, but that’s not why I’m gushing about the Spaniard now. If I never looked you guys up and heard about the I.M. connection, the wine would have been a nice wine with a beautiful label that I forgot. The branding for this particular wine is why I not only remember the wine, yourself, and the winery – but why I tell OTHER people about it. The Spaniard says a lot about me. That’s successful branding. Nice work.

Anyway, tangent over. Point is, I do agree with you, but you go over and above what most wineries do in terms of branding. (hooray.) I look forward to seeing what you come up with next.

By: Isaaksofsalem

Isaaksofsalem — Mon, 26 Jul 2010 14:11:20 +0000

Great leap back to the awesome…stop sharing it asap.

I think it is hard to make agriculture products exciting, because winemakers and owners want to sell the message of place, authenticity, and hard work. Somehow in the creative world, it is difficult to find people who can communicate that type of message as genius. Find someone and you might have a chance.

For instance, look at the HD content I posted yesterday. Drab stuff. I know I can do better, but for now, this is what I have for creativity.

http://blog.Isaaksofsalem.com

By: El Jefe

El Jefe — Sat, 24 Jul 2010 22:39:27 +0000

hi Leah – I couldn’t agree more in general about wine marketing, as I hope you might imagine However, there is still plenty of room for and need for the traditional. For most wineries, you still gotta pour the wine to make the connection.

By the way, you’ve given me two different ideas. I just hope I have the skills (are people still saying “Kung Fu”? who can keep up?) to pull them off!