Aaand it’s been a whole month since I last posted – shame on me.
Things have been fast and furious in the world of Millennier including international jet-setting and a speaking engagement in February for UBIFRANCE and the French Trade Commission for the French Wine Connection 2011 in Los Angeles. I was asked to speak to roughly 30 French wine producers about millennials in the US marketplace.
It is a very simple overview with some foundation data on the generation and consumption designed to introduce non marketing-types to the demographic. If you feel you have a good working knowledge on the generation (and if you’re a reader of this blog, then I’ll bet that you do), then this presentation may not be for you. However, if you’re looking to educate someone who’s just learning about the generation (a boss, an employee, etc.) you may find it helpful.
The video of last year’s UBIFRANCE event.
UBIFRANCE will have a video of the presentation at some point, but the deck is available at millennier-inc.com/ubifrance