Dear Wine Industry…Another tough love letter
Dear Wine Industry: Thought You Should Know
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Leah Hennessy Matteson
is the author of this blog and a member of the millennial generation. She is the owner of Millennier, Inc. a marketing and design firm that specializes in reaching millennials through creative content and social media. She’s been an Advisor for the Pivot Conference in NYC, and recently lead the panel on millennials in the 2011 Unified Wine & Grape Symposium. She has been quoted in AdAge for her unique take on reaching millennials, and in Wine Enthusiast Magazine for her work in the wine industry.
leah (at) millennier (dot) comSubscribe to Millennier
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Leah Hennessy in AdAge
Ad Age
December 6, 2010 p. 2
Leah Hennessy was interviewed for this article in the Dec.6th issue of Advertising Age entitled MILLENNIALS: The Great White Hope For The Wine Industry.
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Couldn’t agree more. I love how industry buzzwords lead the uninformed to jump onto a platform without understanding why and who they are interacting with.
Thanks Kyle! What makes me sad is all the “professionals” encouraging folks to do just that instead of, you know, learning about this group of customers.
You are dead on, Leah. Love the hand written, yellow note pad message delivery system too. And swear words.
Cheers!
Thank you for the love, Kathryn – glad you enjoyed! (And I *try* to save the swear words for where they are really needed.)
[...] note to the wine industry yesterday was a pointed message that just adding social media as a marketing tool is not going to engage the [...]
Love this!
Thanks!
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