Not So Great Expectations
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Leah Hennessy Matteson
is the author of this blog and a member of the millennial generation. She is the owner of Millennier, Inc. a marketing and design firm that specializes in reaching millennials through creative content and social media. She’s been an Advisor for the Pivot Conference in NYC, and recently lead the panel on millennials in the 2011 Unified Wine & Grape Symposium. She has been quoted in AdAge for her unique take on reaching millennials, and in Wine Enthusiast Magazine for her work in the wine industry.
leah (at) millennier (dot) comSubscribe to Millennier
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Leah Hennessy in AdAge
Ad Age
December 6, 2010 p. 2
Leah Hennessy was interviewed for this article in the Dec.6th issue of Advertising Age entitled MILLENNIALS: The Great White Hope For The Wine Industry.
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Got under your skin a little the other day, did I? From your post I get the sense that it was/is not just me.
As I said before, I agree strongly that every customer deserves special treatment. We do our best to approach our customers with a concierge mentality – it results in the best wine sales.
Where we disagree is in the idea that there is a generational divide. You see one, and I don’t. I get your point that the marketing message coming out of a lot of the big players is turning off Millennials. What I’d like you to see is that those same messages turn off a lot of Xers and Boomers too.
In my opinion, authenticity is by definition a “take it or leave” it proposition. For our brand to be authentic I believe strongly that the message needs to be consistent, and consistently about how we (by that I mean “I”) put mind, heart and soul in the bottle. Our message is going to resonate with some and turn others off – regardless of each customer’s date of birth. I’m not faking it for anybody.