Another tough love letter to the wine industry. I’m tough on you because I know you can do better.
Dear Wine Industry: Put Your Back Into It.
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Leah Hennessy Matteson
is the author of this blog and a member of the millennial generation. She is the owner of Millennier, Inc. a marketing and design firm that specializes in reaching millennials through creative content and social media. She’s been an Advisor for the Pivot Conference in NYC, and recently lead the panel on millennials in the 2011 Unified Wine & Grape Symposium. She has been quoted in AdAge for her unique take on reaching millennials, and in Wine Enthusiast Magazine for her work in the wine industry.
leah (at) millennier (dot) comSubscribe to Millennier
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Leah Hennessy in AdAge
Ad Age
December 6, 2010 p. 2
Leah Hennessy was interviewed for this article in the Dec.6th issue of Advertising Age entitled MILLENNIALS: The Great White Hope For The Wine Industry.
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[...] efforts together with the stale lamestream approach of some players in the industry. Yesterday, The Millennier penned another tough love letter to the industry, and got it right (in my [...]
Hi Leah,
Nice post. Great penmanship! LOL
Fortunately, there are a few examples of wineries doing more interesting stuff. We’ve been working with one of our clients (Don Sebastiani & Sons) on several initiatives that deviate from the norm. One such program is the Smoking Loon “Live Out Loud” music tour. Concert goers to Chastain Park in Atlanta, the Dave Matthews Caravan last week, and the upcoming Treasure Island Music Festival in October, have had/will have the opportunity to learn about and sample Smoking Loon wines while they enjoy the music.
We also did a social media event for their Clarksburg appellation wine, The Crusher. Simultaneously in four different markets across the country (Sacramento, Seattle, Chicago, and Trenton) we held the #CrushUp. A tweet up and live virtual tasting, the #Crushup attracted about 50 people in each location and roughly two dozen wine bloggers.
Both of these initiatives have been/are a major success for Don Sebastiani & Sons, but we’re really just getting started. We have more such programs planned for later this year and next.
Best,
Mike
[...] Millennier >>>> Wine + Millennials Leah Hennessy's colorful exploration of the connection between the millennial generation and wine. Skip to content HomeAboutContactMillennier, Inc. Agency « Dear Wine Industry: Put Your Back Into It. [...]
What she said……
Leah Hennesey over at Millennier on the sad state of wine marketing. She forgot to mention The Most Interesting Man in the World. And he sells beer, for chrissake. Stay thirsty, my friends….
[...] one Millenial said so beautifully in a ‘tough love letter’ to the wine industry, (http://millennier.com/2011/06/24/dear-wine-industry-put-your-back-into-it/) “Wine is one of the most awesome products the world has seen – but it has [been] made LAME by [...]
[...] one Millenial said so beautifully in a ‘tough love letter’ to the wine industry, (http://millennier.com/2011/06/24/dear-wine-industry-put-your-back-into-it/) “Wine is one of the most awesome products the world has seen – but it has [been] made LAME by [...]