Coming back after a 2 1/2 year hiatus is a little daunting. Times have changed, technology has changed, millennials have changed, and I have changed. Amazingly, the wine industry has changed as well! Unfortunately, it’s still embarrassingly behind the times.
Am I even relevant anymore now that people know about millennials? Do people even remember me? If they do, am I just the 20-something that taught them to make a facebook page? What can I bring to the table that’s of value to the wine industry RIGHT NOW?
After some soul searching, I realized that YES – there’s a LOT I can bring to wine after my hiatus. Here’s why I’m back:
In the fall of 2012 my business was growing but my brand new marriage was falling apart. For personal reasons, I chose to leave the ups and downs of the wine industry for a steady executive job in digital media. As a VP of Marketing at a digital media company, I had a phenomenal sandbox to work in – multi-million dollar ad budgets, an in-house studio for 20+ videos daily across 5 sites, and fantastic editorial teams of writers and designers for content work. I was the in-house liaison for our big-deal PR company, the pitch woman in external meetings, and responsible for the bottom line traffic to all sites, which I helped grow to millions of readers on each site each month.
So YEAH. Being on the cutting edge of content, referral, campaign, PR, and other digital marketing in Los Angeles for two years, I’d say I have something to offer an industry that is known for defining marketing as “printing brochures.”
These days I’ve left the hustle of Los Angeles and returned to Upstate NY to pursue my dream of… you’re going to laugh and that’s cool because it’s funny… goat farming*. Dead serious.
So I’m back. In the coming weeks I’ll be discussing websites, online stores, referral marketing, publisher partnerships, and more. If there is a specific subject you’d like me to tackle, just leave a note in the comments.
See you soon!
*If you’re interested in following my ridiculous farming adventures, hop over to Fiasco Creek, where I’m blogging about it because OF COURSE.