Aaand it’s been a whole month since I last posted – shame on me. Things have been fast and furious in the world of Millennier including international jet-setting and a speaking engagement in February for UBIFRANCE and the French Trade Commission for the French Wine Connection 2011 in Los Angeles. I was asked to speak to roughly 30 French wine producers about millennials in the US marketplace. It is a very simple overview with some foundation data on the generation and consumption designed to introduce non marketing-types to the demographic…. Read More »
Unified Wine & Grape Symposium: Apparently Millennials Are Now A Big Deal!
Back from the Unified panel on millennials! I learned so much from the feedback that I received – I’m certainly looking forward to doing this again. My fellow panel members Adam Beaugh and Meagan Callahan (both millennials) and I have been getting several requests for the presentation. Here’s the deal…
Dear Wine Industry: 70 Million Millennials Aren’t Going To Just Disappear So Deal With It
A handwritten note to the Wine Industry on the concept of millennials as a buzzword and how 70 million people aren’t just going to disappear.
Nielsen Urges Alcohol Beverage Industry: Pay Attention to Millennials
Nielsen research is throwing down the proverbial gauntlet to alcohol beverage industries urging them to pay attention to the millennial generation. The article, released yesterday and entitled “Millennials Redefine The Alcohol Beverage Landscape,” not only includes the old chestnut of made-up words “future-proofing” but also includes a new favorite quote of mine: “Without a doubt, millennials are a large and influential generation and alcohol beverage companies need to know their taste and buying preferences in order to take advantage of the trends that can greatly impact business.”
A Note To Readers
Dear Readers,
Welcome back! I hope that everyone had a wonderful holiday season and that you’re all having fun accidentally writing “2010″ on important documents. Before the shine and sparkle of the New Year wears off completely, I wanted to take the opportunity to touch base and bask in its retreating glow for just a second by mentioning a few exciting updates:
WHY SO SERIOUS? Brands Today Need To Grow A Sense Of Humor
Stop taking yourself so seriously! It’s some advice that almost any brand could (and should) use. That being said, I don’t know if I can think of an entire industry that is in such dire need of a playful shot in the arm as wine is right now.
CRAVE: Is This The New Wine Event Trend For 2011?
I had the opportunity a couple weeks ago to attend a very unique wine event, thanks to the folks at the Paso Robles Wine Country Alliance. CRAVE is a wine event specifically designed to reach out to millennials and introduce them – glass in hand – to Paso Robles producers. It also happens to be awesome.
Newsflash Millennials: Spending, “Selfishness,” and Social Currency
So you want to know about millennials, eh? Take a look at some of the latest headlines and get some important insights as well as a bit of myth-busting on this mysterious generation.
MILLENNIALS: WHY BOTHER? (The Short Answer)
Most of the opposing feedback I get about millennials can be summed up with the following question:
WHY BOTHER WITH MILLENNIALS?
Great question.
Here’s the answer:
TO MAKE MORE MONEY.
Building a Brand: What Makes You Unique?
What makes your brand unique? This is the first question you should be asking yourself if you are looking to create or revamp your brand. See if you pass the pop quiz.
